June is Immigrant Heritage Month and EWI could not be more excited to celebrate with you! Through out the month we will be sharing different stories from some immigrants who are near and dear to our hearts!
First we want to showcase Nibal Homoudah, an EWI alum, who came to America from Jerusalem. Since she arrived in the US in 2016, Nibal has rebuilt her life from scratch. Nibal learned to cook at a young age, caring for her young siblings, but did not see food as a career until recently. She earned a degree in Computer Science and worked for almost a decade in Palestine, before meeting her Egyptian husband in Jordan. Her husband was an inspiration. He encouraged her to cook with new and different combinations of flavors, bringing together the cuisine of their two countries. Nibal says that there is no fighting in their house, and this peace is evident in the mission of her business: to bring peace and love through passion and cooking, and offer a great tasting menu ranging from savory to sweet.
Nibal is attended EWI’s Entrepreneur Training for Success class, developing a business plan and learning to pitch. Before joining the class, she felt lost in the business world. She was cooking great food, but did not realize that her pricing was lower than her competitors, so she was losing money. She didn’t have the experience running a business, and was just focusing on each day as it came. A shy person by nature, Nibal felt nervous seeking help and marketing herself.
There are many skills that Nibal feels she has developed in the program, but overall, she says she now knows how to develop any business idea that comes into her mind, thanks to the tool kit that EWI has provided. Her new confidence, she says, makes her “wake up happy” and feel strong enough to accomplish her work.